Allen’s is inviting Australians to take part in a taste test for a new lolly flavour in Orange, NSW, on March 1, 2025.

The event, featuring comedian and lolly enthusiast Tanya Hennessy, will give attendees a chance to sample a revised version of the orange Snakes Alive lolly.

Hennessy, a self-proclaimed fan of Allen’s, said she was surprised to learn the existing orange snake is actually apricot-flavoured. 

“It’s no secret I’m a big Allen’s fan, but even I was surprised to find out the orange Snakes Alive is apricot flavoured. After tasting a new flavour, I can’t wait to see what my fellow lolly lovers think and hope they love it as much as I do!”

Research shows that 84 per cent of Australians were unaware of the orange snake’s apricot flavour. The revelation has sparked discussion among fans on social media, with one post reading: “Did YOU know that the ORANGE ALLEN’S SNAKE IS… APRICOT FLAVOUR?!?”

Melanie Chen, Head of Marketing Confectionery at Nestlé, acknowledged the long-running debate over the orange snake’s flavour.

“Our orange snake has been a hot topic amongst Allen’s fans for years. As it ranks as the least popular flavour, we’ve listened to our loyal fans and have been working hard to perfect the flavour for our passionate lolly lovers, and we can’t wait to hear their feedback.”

The taste test will take place at Robertson Park in Orange from 10 am to 1 pm. Those unable to attend can enter a competition to win one of 150 limited-edition Snakes Alive bags featuring the new flavour.

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